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UP presents Execute by Executing: The Art of Making Things Happen

Mexico City, September 5, 2025.—The Universidad Panamericana the launch of the book *Ejecutar ejecutando. El arte de hacer que las cosas sucedan* (Execute by Doing: The Art of Making Things Happen), co-authored by Carlos Ruiz González, a professor at the IPADE Business School, and Alejandro Basterra, an executive with extensive experience in the chemical industry and an alumnus of the UP School of Business…

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