Mexico City, November 4, 2026.— The Universidad Panamericana hosted the Merco Líderes México 2026 event, a gathering that brought together representatives from the business sector to recognize the country’s executives with the best corporate reputations and to reflect on the relationship between leadership, consistency, and trust.
The event included a presentation of results, an awards ceremony, and a panel discussion featuring Paula Santilli, former CEO of PepsiCo Latin America; Juan Luis Morell, president and CEO of Pfizer Mexico; and Vicente Amador, M.A., corporate director of Institutional Communications at the National Autonomous University of Mexico ( Universidad Panamericana ) and the IPADE Business School.
The 14th edition of the Corporate Reputation Business Monitor (Merco) study analyzed 11 sources of information and 2,268 surveys. Daniel Servitje, CEO of Grupo Bimbo, topped the ranking for the 11th consecutive year, followed by José Antonio Fernández Carbajal of FEMSA and Carlos Slim Helú of Grupo Carso.
A Tribute to Daniel Servitje's Career
During the ceremony, Merco presented a special award to Daniel Servitje for ranking first in 11 of the 14 editions of the ranking, from 2016 to 2026. The program named this distinction the Award for Consistency and Impact in Business Leadership.
In addition to the top three spots, the 2026 list ranked the following executives among the top ten: Eduardo Osuna Osuna of BBVA; Carlos Slim Domit of Grupo Carso; Alejandro Ramírez Magaña of Cinépolis; Andrés Conesa Labastida of Aeroméxico; Rogelio Zambrano Lozano of Cemex; David Geisen of Mercado Libre; and Víctor González Herrera of Farmacias Similares.
The ceremony also honored executives from various sectors, including Juan Luis Morell of Pfizer Mexico; Rodrigo Centeno of Nissan Mexicana; Antonio Arranz of DHL Express Mexico; Claudia Jañez of ConMéxico; and Mónica Flores Barragán of ManpowerGroup Latin America.
Consistency and reliability: the keys to a good reputation
One of the main events of the conference was the panel discussion Leadership and Corporate Reputation, moderated by Itzel Torres, director of Merco México. Participants included Paula Santilli, former CEO of PepsiCo Latin America; Juan Luis Morell Villarías, president and CEO of Pfizer México; and Vicente Amador Ramírez, M.A., corporate director of Institutional Communications at the National Autonomous University of Mexico ( Universidad Panamericana ) and the IPADE Business School.
During the conversation, the participants agreed that consistency and perseverance are essential to exercising leadership and building a company's reputation. Both qualities, they noted, are cultivated every day.
The discussion brought together perspectives from business management and corporate communications to reflect on how the continuity of actions and the consistency of leadership influence the perceptions that a company’s various audiences have of it.
La Panamericana: A Meeting Place for Universities and Businesses
The Merco Líderes México 2026 event brought together representatives from various business sectors. Among those in attendance were Daniel Servitje of Grupo Bimbo; Ángela Gómez Aiza of AXO / SOS-TECH-IA-BILITY; Antonio Arranz of DHL Express México; and Claudia Jañez Sánchez of ConMéxico.
Also participating were Deborah Armstrong of L’Oréal Groupe; Iván Canales of PayJoy; Juan Luis Morell of Pfizer; Mariano Perotti of Grupo Lala; Leticia Murray Acedo of AstraZeneca; and Manuel Bravo Pereyra of Bayer. They were joined by María Teresa Arnal from The Futureproof Vision; Mónica Flores from ManpowerGroup; Rafael Sánchez Loza from KIO IT Services; Rodrigo Centeno from Nissan; Sebastián Valverde from Google; and Silvia Dávila from Danone.
The program included an institutional welcome address by Dr. Santiago García Álvarez, Vice Rector for Institutional Development and Strategic Alliances at the Universidad Panamericana , and IPADE Business School, as well as remarks by David Aponte, Executive Editor-in-Chief of El Universal.
In his message, Aponte highlighted freedom and diversity as essential elements of journalism, as well as the collaboration between younger generations and seasoned professionals on the newspaper’s editorial staff. He also emphasized the importance of companies promoting freedom of expression.
With the presentation of the Merco Líderes México 2026 ranking and a panel discussion on leadership and corporate reputation, the National School of Journalism and Communication ( Universidad Panamericana ) hosted a gathering of representatives from the business, academic, and media sectors. The event focused on consistency and perseverance as key factors in building an organization’s reputation.
