Universidad Panamericana : ESDAI students take on the Belmond Challenge

Mexico City, December 13, 2024. During the fall 2024 semester, ninth-semester students of the School of Hospitality (ESDAI) of the Universidad Panamericana faced a unique challenge: the Belmond Group Belmond Group Challenge.

This experience connected academia with the luxury hospitality industry, providing them with a practical and innovative challenge.

Innovation in action: the Belmond Group Challenge

The project, part of the Tourism elective block, consisted of developing a marketing strategy and means for marketing local marketing strategy and media to increase clientele in the consumption centers of the Maroma, A Belmond Hotel.

The students worked on innovative proposals with the objective of attracting more local diners to the food and beverage area, putting into practice their knowledge in management, creativity and hospitality acquired during their training at ESDAI.

A bridge between industry and academia

The Challenge Belmond Groupthe result of a partnership between Belmond and ESDAI, aims to integrate real industry challenges into the curriculum, providing students with an opportunity to gain practical experience and develop skills to solve business problems.The Belmond Group Challenge, a collaboration between Belmond and ESDAI, aims to integrate real industry challenges into the curriculum, providing students with an opportunity to gain practical experience and develop business problem-solving skills.

The event was attended by leading professionals from Belmond and academia, including:

Ana Paula Trueba, Area Director of Human Resources Mexico in Belmond.
Eduardo de León, Food and Beverage Assistant Director.
Mtra. Claudia Galindo Correahead of the ESDAI Management Academy.
Ana María Morett Sánchez, professor leader of the project.

Recognition of excellence

In a feedback message, Ana Paula Trueba congratulated the students for their "dedication, creativity and effort", highlighting the quality of their proposals and their positive impact on the luxury food and beverage industry., highlighting the quality of their proposals and their positive impact on the luxury food and beverage industry. "This is just the beginning of many future achievements".he said.

In addition, the Belmond Challenge Challenge adds to the initiatives that ESDAI implements to train integral professionals in the hospitality field, which reaffirms its commitment to academic excellence and the link with the business sector. These experiences enrich the students' learning and reinforce the connection between the university and the demands of the global market.