Mexico City, July 3, 2024.- Students from ESDAI's Bachelor's Degree in Hospitality Management and Hospitality, participated and excelled at the international level in the Universidad Panamericana participated and excelled at the international level in the Market Study Competition 2023. They are Mariel Jaime Fuentes, Paulina Osornio Bautista, Mariana Vadillo, Sandra Ximena Martínez Ramos and Nuria Hudson, who obtained the eighth position worldwide.
This competition allowed the students to interact with experts in the field and accelerate their learning into the new era of data analytics for strategic business decision making.
About the Market Study Competition
The Market Study Competition aims to work with different databases, analyze numbers and explore secondary research that complement each other to determine the different metrics and KPIs(Key Performance Indicators) relevant to market performance in the tourism sector .
This event highlights the importance of the relationship between quantitative and qualitative data, and how the interpretation of these databases is integrated with a sound business strategy that supports economic, political and marketing decisions for hotel chains and investors.
Significant achievements
Paulina Osornio Bautista, who is in the last semester of her bachelor's degree, shares about her experience: "The idea of organizing my time, between projects and life itself, was initially overwhelming. However, the collaboration with my classmates, whose academic life was very similar, sustained the fatigue and sleeplessness, resulting in significant professional and personal achievements. For me, this experience can be defined in one word: trust."
The effort and dedication of our students, who competed alongside students from prestigious universities in Miami, Columbia, Seattle, Washington and Chicago, among others, is worthy of recognition.
This experience has not only provided them with valuable learning, but has also reaffirmed ESDAI's commitment to train professionals of excellence in the field of hospitality.
About ESDAI
ESDAI is a pioneer in the Hospitality Industry in Mexico. It was founded in 1969 by a group of entrepreneurs of the Instituto Panamericano de Alta Dirección de Empresas (IPADE Business School) (IPADE Business School) and arose in response to the need to train professionals for the hospitality industry.
The bachelor's degree in Hospitality and Management has a comprehensive curriculum that prepares students to become leaders in the most profitable and fastest growing industries worldwide: restaurants, tourism, hotels, gastronomy and event promotion and management.
Learn more about ESDAI at: https://www.up.edu.mx/educacion-universidad-esdai/
