Mexico City, July 3, 2024.— Students in the Bachelor of Science in Business Administration and Hospitality program at ESDAI, part of the Universidad Panamericana participated and stood out internationally in the 2023 Market Study Competition. The students are Mariel Jaime Fuentes, Paulina Osornio Bautista, Mariana Vadillo, Sandra Ximena Martínez Ramos, and Nuria Hudson, who placed eighth worldwide.
This competition allowed the students to interact with professionals in the field and accelerate their learning as they move toward the new era of data analysis for strategic business decision-making.
About the Market Study Competition
The Market Study Competition aims to work with various databases, analyze data, and explore complementary secondary research to identify the different metrics and KPIs (Key Performance Indicators) relevant to market performance in the tourism sector.
This event highlights the importance of the relationship between quantitative and qualitative data, and how the interpretation of these datasets integrates with a robust business strategy that supports economic, policy, and marketing decisions for hotel chains and investors.
Significant achievements
Paulina Osornio Bautista, who is in her final semester of her bachelor’s degree, shares her experience: “The idea of managing my time between projects and everyday life was initially overwhelming. However, collaborating with my classmates, whose academic lives were very similar, sustained me through the exhaustion and sleepless nights, resulting in significant professional and personal achievements. For me, this experience can be summed up in one word: confidence.”
The effort and dedication of our students deserve recognition; they competed alongside students from prestigious universities in Miami, Columbia, Seattle, Washington, and Chicago, among others.
This experience has not only provided them with valuable learning opportunities, but has also reaffirmed ESDAI’s commitment to training top-tier professionals in the hospitality industry.
About ESDAI
ESDAI is a pioneer in Mexico's hospitality industry. It was founded in 1969 by a group of business leaders from the Instituto Panamericano de Alta Dirección de Empresas (IPADE Business School) and was established in response to the need to train professionals for the hospitality industry.
The Bachelor's Degree in Hospitality and Management features a comprehensive curriculum that prepares students to become leaders in the world's most profitable and fastest-growing industries: restaurant, tourism, hospitality, culinary arts, and event promotion and management.
Learn more about ESDAI at: https://www.up.edu.mx/educacion-universidad-esdai/
