Zapopan, Jalisco; August 25, 2025.— The Universidad Panamericana signed a strategic agreement with Tom Sosnoff, founder and CEO of Tastylive, with the goal of strengthening learning in business graduate programs.
The Tastylive platform stands out for offering practical, accessible, and free financial content backed by industry experts, as well as for sharing cutting-edge research and ideas applicable to trading.
The Transformation of Finance in the Digital Age
With his experience as a former stock-market floor trader, Tom Sosnoff witnessed firsthand the financial sector’s transition to the digital age. Although the physical environment was more demanding, this evolution taught him some fundamental lessons: how to build solid businesses, manage risk strategically, and remain competitive in an ever-changing industry.
In 2011, he founded Tastylive ( ) at a time when there was still no financial content available online. This platform established itself as an innovative alternative to traditional media and today facilitates digital financial education in an environment where regulations still need to be modernized to keep pace with technological transformation.
Taking Risks Responsibly
For Tom Sosnoff, learning to take risks is essential in both professional and personal life. He emphasizes that risks must be taken with intelligence, responsibility, and discipline.
The most valuable lesson she has learned from the financial world—one that applies to any field—is not to underestimate herself and to always dare to take the next step.
“It’s okay to dream big and take as many risks as you want. Don’t worry about that, or about what others might say. I never worry about what others think, because I’m the one taking the risk. I think you have to accept that. And I think that people who dare, who take the plunge, owe it to themselves to give it a try. So the best advice I can give is: go for it,” he said.
Learning to Take Risks
With the rise of technology, human qualities are more essential than ever for successful business. Tom Sosnoff emphasized that, in this digital age, values such as honesty, respect, and responsibility must always go hand in hand with realistic expectations.
He explained that true social transformation is achieved not only through responsible attitudes, but also through the ability to generate wealth, build businesses, create jobs, and give back to the community.
Mexico's Financial Future and the Universidad Panamericana
The partnership between Tom Sosnoff and the Universidad Panamericana exposes students to an ecosystem of innovation, financial education, and business leadership—key elements for the country’s development in a global market.
Learn about our business graduate programs: https://posgradosempresariales.up.edu.mx
