Aguascalientes, Aguascalientes, November 27, 2025.— The Universidad Panamericana AguascalientesUniversidad Panamericana recently celebrated the participation of its students from the School of Economics and Business in two of the world’s most prestigious international business case competitions: the NHH International Case Competition (NHH ICC) 2025, in Bergen, Norway, and the University of Münster Case Competition (UMCC) 2025, in Münster, Germany.
Both events brought together leading universities from around the world, where representatives from the Panamericana demonstrated their strategic vision, leadership, and academic excellence, further solidifying the institution’s international prestige.
One of the most significant industries in the Nordic region
The NHH ICC 2025, organized by the Norwegian School of Economics in Bergen, brought together 12 undergraduate teams from prestigious institutions in countries such as Denmark, Germany, the United States, Hong Kong, Thailand, the Philippines, Canada, Norway, and Mexico.
The team consisted of the following students: José Alonso López Alonso, Juan Pablo Carabes Gaspar, Diego Garfias Godinez, and Andrea María Hernández Villalobos, as well as the advisor from the School of Economics and Business, Aldo Alfieri, M.A.
The competition took place in two key stages:
- A 5-hour warm-up session designed to prepare participants and establish a preliminary order.
- The 24-hour flagship case study was a highly complex business challenge that required analytical rigor, strategic creativity, and innovative thinking.
Students were tasked with designing solutions focused on sustainable growth, the adoption of new technologies, operational efficiency, and improving the customer experience, in an environment shaped by digitalization and changing consumer behavior.
“Both cases gave participants the opportunity to apply their knowledge of business, marketing, sustainability, technology, and strategy under real-time pressure,”, says Aldo Alfieri, professor and team advisor.
In the 2025 edition, the challenges were presented by Greentech Innovators, a company specializing in sustainable technologies, and Elkjøp, one of Scandinavia’s largest electronics retailers.
The proposals were evaluated by a jury of international executives, consultants, and academics, marking the successful debut of the Universidad Panamericana Aguascalientes Universidad Panamericana in this global competition and laying a solid foundation for future participation.
A standout performance at UMCC 2025
At the same time, students Alejandra de la Caridad Galán Masó, Abril Anette Gómez Soto, Sergio Rodrigo Sánchez Bernal, and Sergio Ruvalcaba Pedroza—also advised by Aldo Alfieri—represented the university at UMCC 2025, one of Europe’s most prestigious competitions.
During the competition, the students tackled real-world business cases that tested their analytical, communication, and strategic thinking skills. This high-level experience not only strengthened their professional skills but also fostered their personal growth and leadership abilities.
Organized by the University of Münster Case Club, this event brought together teams from around the world and was supported by a robust academic ecosystem comprising its divisions of External Affairs, Marketing & IT, Events & Logistics, Finance & Sponsorship, Case Writing, and Internal Affairs. As a result, participants enjoyed a comprehensive academic experience with a strong emphasis on global engagement and applied learning.
“The Universidad Panamericana proudly Universidad Panamericana the dedication, discipline, and commitment of the four students, who have ably represented the values of excellence, ethics, and leadership that characterize our institution,”, adds Aldo Alfieri, M.A.
Strengthen students' overall education
Student participation in high-level international competitions reaffirms the institution’s commitment to a well-rounded, global education focused on academic excellence. These events allow students to tackle real-world challenges, connect with experts and prestigious universities, and strengthen the professional skills required by today’s business environment.
