Category: News
Challenges and opportunities in the era of consumerism
What challenges and opportunities do brands face in today’s consumer-driven environment? To provide a guide and framework for researchers and practitioners in the field of brand management, Dr. Enrique Murillo, a professor at the Universidad Panamericana School of Business, and Dr. Ceridwyn King of Purdue University in Indiana, edited *A Research Agenda for Brand Management in*…
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