UP Campus: Mexico City

  • Carlos Reyes

    Carlos Reyes

    He holds a Bachelor’s degree in Business Administration from the University of Guadalajara. He has specialized in Finance, Philosophical Anthropology and Ethics, as well as in Teaching Skills from the Universidad Panamericana. He holds a Master’s degree in Stock Exchange and Financial Markets from the Institute of Stock Market Studies in Madrid and a Master’s degree in Organizational Governance and Culture from the Institute of Business and Humanism at the University of Navarra, where he wrote his thesis , *Authority in the Governance of the Modern Company*, under the supervision of Alejo J. Sison.

    He holds a Ph.D. in Organizational Governance and Culture from the University of Navarra. His doctoral dissertation, titled *The Response to the Vocation to the Common Good of Companies Listed on the Mexican Stock Exchange*, was supervised by Paul H. Dembinski and Rafael Alvira.

    Professionally, he has worked in the Mexican banking sector in areas such as treasury, credit, internal audit, and integration between banks and branches, as well as at the Madrid Stock Exchange, in the market development area of Latibex. At the Universidad Panamericana, Guadalajara campus, he has held various executive positions, including treasurer, head of financial planning and accounting, head of the Academy of Finance, and Institutional Secretary of Research for the three UP campuses.

    He currently serves as a professor at the Academy of Finance within the Business School at the Universidad Panamericana, Guadalajara campus.

  • Brenda Ruiz Robles

    Brenda Ruiz Robles

    She holds a Bachelor’s degree in Mathematics from the University Center for Exact Sciences and Engineering (CUCEI) at the University of Guadalajara and a Master’s degree in Economics from the University Center for Economic and Administrative Sciences (CUCEA) at the same institution. She also holds a specialization in Teaching Skills and a specialization in Anthropology and Ethics from the Universidad Panamericana, Guadalajara campus.

    Since August 2013, she has been a professor at the Academy of Mathematics within the School of Economics and Business at the Universidad Panamericana. She has presented at four national conferences and completed a research fellowship in Seville, Spain. She has also collaborated with Dr. Cristina Eccius Wellmann and Dr. Rebeca Ascencio on the MathUP and Smarter projects.

  • Arturo Soto González

    Arturo Soto González

    He holds a degree in Industrial Engineering from the Monterrey Institute of Technology and Higher Education and a Bachelor’s degree in Philosophy from the Universidad Panamericana. He also holds an MBA from Vilnius University in Lithuania and a Ph.D. in Organizational Leadership from the University of Phoenix. In addition, he completed the D-1 program at IPADE.

    He is a professor of Professional Ethics and Management at the Universidad Panamericana, Guadalajara campus, and has served as a visiting professor at the Catholic University of Lille in France. He currently serves as Director of the Líderes21 program.

  • Anuschka I. Álvarez von Gustedt

    Anuschka I. Álvarez von Gustedt


    She holds a Ph.D. in International Relations (cum laude) from the Autonomous University of Madrid (Spain), a Master’s degree in International Relations and Diplomacy from Georgetown University (U.S.), and a Bachelor’s degree in International Relations from Vassar College (U.S.).

    She holds a Diploma in International Management from the Instituto de Estudios Bursátiles (Spain) and a Specialization in Anthropology and Ethics from the Universidad Panamericana Mexico). She has been a full-time professor in the School of Economics and Business at the Universidad Panamericana since 2012. She teaches courses in International Relations, Geopolitics, International Negotiations, Contemporary World Politics, and International Protocol, among others.


    His research interests include populism and its impact on foreign policy; geopolitics and international diplomacy; and intercultural communication.
    His academic background is complemented by extensive practical experience in the field of international relations.

    From 1997 to 2001, she worked at the World Bank (Washington, D.C.), where she led human development, health, and nutrition projects in Latin America and Asia; and from 2001 to 2005, she served as Director of the Protocol Office at the U.S. Embassy in Madrid (Spain). In addition, she has worked at research centers such as the Institute for European-Latin American Relations (IRELA) in Madrid and the Center for Strategic and International Studies (CSIS), based in Washington, D.C.

    She has contributed as an international policy analyst to Mexican media outlets and international web
    , and is a member of the Network of Women Political Scientists. She holds dual Spanish-German citizenship and has lived in Europe, North America, and Asia.
    She is fluent in Spanish, German, English, Italian, and French.

  • Alejandro Lome Hurtado

    Alejandro Lome Hurtado

    He holds a Ph.D. in Economics from the University of York in England, where he also served as a teaching assistant. He has experience in applied econometrics and microeconometrics, with a specialization in environmental economics, health economics, and finance.

    He has served as a professor and researcher at leading Mexican universities, including the Autonomous Metropolitan University, Anáhuac University, and the Monterrey Institute of Technology. His research focuses on spatial and temporal health inequalities and their relationship to environmental issues such as air pollution, natural disasters, and extreme temperatures, as well as on climate change and, more recently, on studies of well-being.

    His work has been published in high-impact international journals (Q1), such as *Exposure and Health*, *BMC Public Health*, *International Journal of Disaster Risk Reduction*, *Applied Geography*, *Environmental Management*, and *Scientific Reports*, among others. He has also served as a reviewer for Q1 academic journals such as *Archives of Public Health*, *World Development*, *Scientific Reports*, and *International Journal for Equity in Health*.

    He is a member of the National System of Researchers (SNI), Level I.

  • Alberto Sevilla Flores

    Alberto Sevilla Flores

    He holds a Master’s degree in Business Administration, a Master’s degree in Social Development, and a Master’s degree in Government and Public Policy from the Universidad Panamericana, Guadalajara campus. He also holds a certificate in Marriage and Family Studies, as well as specializations in Anthropology and Ethics, and in Human Resources from the same institution. He is a specialist in the Governance of International Institutions and Organizations from the Villanueva University Center at the Complutense University of Madrid, Spain. He has completed the Case Method Diploma at Harvard Business School and the Global Human Resources Executive Program at Latam Business School–SHRM in Alexandria, United States.

    He has been a professor at the Universidad Panamericana 1997, where he teaches courses in the areas of management, leadership, human resources, and strategy. In the field of academic administration, he served as director of the Business Administration and Human Resources program at UP Guadalajara for nine years and held the position of head of human resources at the same campus. He is currently the head of the Academy of Human Factors, Communication, and Research at UP Guadalajara.

    In addition, he has been involved in the planning and coordination of conferences, symposia, academic trips, and outreach activities in more than ten countries. He is a speaker on management and human resources topics in various cities across the country and has served as a team advisor in more than twenty national and international competitions held in the United States, South Africa, Australia, Kazakhstan, and Latvia.

  • Violeta Corona Cabrera

    Violeta Corona Cabrera

    Professor at the Universidad Panamericana, an expert in
    market research, consumer behavior, multisensory perception, and
    marketing strategies based on neuroscience and data science. With more than
    20 years of experience, she has combined her academic career with
    strategic consulting, collaborating with educational institutions and companies
    in more than a dozen countries.



    , head of the Neurolab at the School of Economics and Business, leads a laboratory specializing in the study of behavior using biosensors.


    She is a co-founder of Vayra in Mexico, a firm dedicated to providing solutions in
    market intelligence and strategic innovation. She is also a consultant for
    Atrianna in Colombia, where she advises on projects to develop predictive algorithms
    based on machine learning and psychophysical models to anticipate
    the performance of brand assets and consumer behavior.

    She holds a Bachelor’s degree in Business Administration and Marketing, a Master’s degree in Strategic Marketing
    from the Universidad Panamericana , and a Ph.D. in Business Administration and
    Business Management from the Universidad Politécnica de Valencia. She has served as
    a speaker at various international forums and has led more than 500
    applied research projects using quantitative, qualitative, and
    experimental approaches, integrating technological and analytical tools to
    optimize business decisions.


    His interdisciplinary approach and strategic vision have enabled him to establish
    a well-recognized track record in Latin America in analyzing the connection between
    science, business, and the customer experience.

  • Andrée Marie López Fernández

    Andrée Marie López Fernández

    She holds a Bachelor’s degree in Business Administration from Tecnológico de Monterrey, a Ph.D. in Management Sciences from EGADE Business School, and a specialization in Philosophical Anthropology from Universidad Panamericana. She currently serves as a Research Professor and Director of the Doctoral Program in Business Sciences at the School of Business Sciences at Universidad Panamericana.

    His primary area of research is Corporate Social Responsibility (CSR), which intersects with the study of value creation for stakeholders, strategic and viral marketing, strategic management, corporate governance, social media, leadership, innovation, and consumer behavior, among other topics.

    As a result of her academic work, she has served as a speaker at international conferences and has published articles in peer-reviewed academic journals with an international reach, as well as books and book chapters. She is a member of the National System of Researchers and an Associate Editor of the international journal *Emerald Emerging Markets Case Studies*.

  • Alejandra Tenorio

    Alejandra Tenorio

    Alejandra Tenorio Noguez holds a Bachelor’s degree in Marketing from Tec de Monterrey and
    a Master’s degree in International Business from Hult International Business School. She is currently
    pursuing a Doctorate in Business Administration (DBA) at Hult, conducting research on
    cultural intelligence and leadership. She is the Director of the Bachelor’s Degree in Business Intelligence at
    the Universidad Panamericana, Mexico City Campus, where she has also driven
    internationalization processes, accreditations, and innovative academic programs.
    With over a decade of experience in higher education, she has established strategic alliances
    and consulting projects that strengthen the university-business partnership. Her
    career reflects academic excellence, a global vision, and a commitment to the development of
    individuals.

  • José Francisco Cobela Vargas

    José Francisco Cobela Vargas

    Professor Cobela holds a master’s degree in Educational Administration, with a specialization in Philosophical Anthropology, and a bachelor’s degree in Education from the Universidad Panamericana. He has also completed numerous educational and professional development courses and programs at various national and international educational institutions. 

    Her bachelor’s thesis in Education, published in 2018 and titled “Pedagogical Foundations for the Intellectual Development of University Professors,” received an honorable mention; her master’s thesis, published in 2021 and titled “Leadership Experience in Educational Institutions During the COVID-19 Pandemic,” also received an honorable mention. 

    Professor Cobela has co-authored two international articles: “Research Trends in Leadership and School Administration,” published by the journal *Fuentes* of the University of Seville, and “Educating in Extraordinary Times: Leading Educational Institutions in the Post-Pandemic Era—A Qualitative Study of Schools in Mexico,” published by the Simón Bolívar Andean University in Ecuador. 

    He has also led various strategic continuing education programs for a range of sectors and has served as an evaluator and member of specialized committees for the design and validation of tests for CENEVAL. He has authored numerous articles and contributed to print, broadcast, and digital media outlets to raise awareness about educational issues. 

    Her teaching experience includes teaching in higher education, specifically in the Bachelor’s degree program in Pedagogy, where she taught the courses “Sociology of Education” and “Professional Ethics,” and in the Master’s degree program in Educational Institution Management, where she taught the module “Fundamentals of Educational Institutions” at the Universidad Panamericana. She has also served as a speaker at various forums related to education. 

    He has been working at this university since 2019, where he has held various roles, including coordinator of graduate programs and academic director of graduate programs; since 2021, he has served as director of graduate programs at the School of Education.

    • Educational Innovation
  • Héctor Jesús Zagal Arreguín

    Héctor Jesús Zagal Arreguín

    • Tenured Research Professor, Level D, SNII III
    • Email: hzagal@up.edu.mx and hzagal@gmail.com

    Mexican, a hypochondriac, single, and, in practical terms, the grandfather of two wonderful grandnieces. I consider myself a disciple of Mauricio Beuchot and Carlos Pereda, professors at UNAM; of Carlos Llano (†) of the Universidad Panamericana; of Fernando Inciarte (†) of the University of Münster; and of Alejandro Llano (†) of the University of Navarra.

    I attended the “5 de Mayo” public technical high school (Mexico City), and, thanks to a series of scholarships, I was able to complete my high school diploma and earn a bachelor’s degree in philosophy from the Universidad Panamericana.

    I am committed to philosophical research, but I believe that academic rigor should not be equated with “rigor mortis.” Philosophical depth should not be a kind of hardening of the mind.

    First and foremost, I am a cultural educator. My scholarly publications, participation in committees, panels, and conferences, my teaching, and the theses I have advised reflect my scholarly expertise: Aristotle, his medieval commentators, and the Baroque period. My academic books include *Rhetoric, Induction, and Science in Aristotle* (1991); *Limits of Ethical Argumentation in Aristotle* (with Aguilar, 1996); *Horisms, Syllogisms, and Asapheia in Aristotle* (Spain, 2002); “Method and Science in Aristotle” (Mexico, 2005); “Arguments of Aristotle” (Spain, 2009); “Happiness, Virtue, and Pleasure According to Aristotle” (Mexico, 2013); “Happiness and Friendship in Aristotle” (Mexico, 2014); “Virtues: The Fabric of Happiness According to Aristotle” (with Gómez, 2019); “Baroque: Nepantla and Oscillating Reason” (Mexico, 2026); “Slavery, Democracy, and Bestiality in Aristotle” (Mexico, 2026). I edited: “Aristotle and the Aristotelians” (with Fonseca, 2002); “Metaphysics, Action, Will” (with Rodríguez, 2005); “From Plato to Pixar: Philosophizing in a Pop Key” (with Hansberg and Ramos, 2026).

    I am pleased to have supervised more than 80 theses, four of which have won awards. I like to think that I have had the privilege of teaching those who will become key figures in Mexican philosophy in the 21st century.

    In 1999, I won the National Essay Prize (1999) from the Autonomous University of Nuevo León for “Two Approaches to National Identity: Baroque and Surrealism,” co-authored with López Farjeat. The essay was published in 2000. I have been a member of the federal government’s National System of Researchers since 1994. Since 2005, I have been a graduate professor of philosophy at UNAM. I am a researcher at the Institute of Philosophy and Social Sciences ( Universidad Panamericana), where, thanks to a collaborative effort, I founded the journal “Tópicos” (1991), which I edited until 2012. In 2009, Tópicos was included in the list of scientific journals maintained by the then-CONACYT.

    Together with José Galindo, I wrote *Ethics for Postmodern Teenagers* (1998). Reclam Verlag published it in German (2000). I regularly appear on TV, radio, and digital media to bring philosophy into everyday life. Since 2010, I have hosted a weekly program (102.5 FM), which received the National Broadcasting Award in the Cultural category (2013).

    I am actively involved in promoting culture through books, articles, radio, lectures, and social media. Since 2010, I have hosted the program “El Banquete del Dr. Zagal” on MVS Radio. I have published seven novels with Planeta, six of which are historical in nature. “Imperio,” a novel about Maximilian of Habsburg, was adapted for the stage and has been performed since 2013 at Chapultepec Castle in Mexico City.

    Research Areas:

    1. Philosophy of culture
    2. Ethics
    3. Aristotelian Studies

    Research projects:

    • Cultural Manifestations of the Baroque: A Hermeneutics of a Cultural Category.

    Link to publications: