UP Campus: Mexico City

He holds a Ph.D. in Economics from the University of York in England, where he also served as a teaching assistant. He has experience in applied econometrics and microeconometrics, with a specialization in environmental economics, health economics, and finance.

He has served as a professor and researcher at leading Mexican universities, including the Autonomous Metropolitan University, Anáhuac University, and the Monterrey Institute of Technology. His research focuses on spatial and temporal health inequalities and their relationship to environmental issues such as air pollution, natural disasters, and extreme temperatures, as well as on climate change and, more recently, on studies of well-being.

His work has been published in high-impact international journals (Q1), such as *Exposure and Health*, *BMC Public Health*, *International Journal of Disaster Risk Reduction*, *Applied Geography*, *Environmental Management*, and *Scientific Reports*, among others. He has also served as a reviewer for Q1 academic journals such as *Archives of Public Health*, *World Development*, *Scientific Reports*, and *International Journal for Equity in Health*.

He is a member of the National System of Researchers (SNI), Level I.

He holds a Master’s degree in Business Administration, a Master’s degree in Social Development, and a Master’s degree in Government and Public Policy from the Universidad Panamericana, Guadalajara campus. He also holds a certificate in Marriage and Family Studies, as well as specializations in Anthropology and Ethics, and in Human Resources from the same institution. He is a specialist in the Governance of International Institutions and Organizations from the Villanueva University Center at the Complutense University of Madrid, Spain. He has completed the Case Method Diploma at Harvard Business School and the Global Human Resources Executive Program at Latam Business School–SHRM in Alexandria, United States.

He has been a professor at the Universidad Panamericana 1997, where he teaches courses in the areas of management, leadership, human resources, and strategy. In the field of academic administration, he served as director of the Business Administration and Human Resources program at UP Guadalajara for nine years and held the position of head of human resources at the same campus. He is currently the head of the Academy of Human Factors, Communication, and Research at UP Guadalajara.

In addition, he has been involved in the planning and coordination of conferences, symposia, academic trips, and outreach activities in more than ten countries. He is a speaker on management and human resources topics in various cities across the country and has served as a team advisor in more than twenty national and international competitions held in the United States, South Africa, Australia, Kazakhstan, and Latvia.

Profesora de la Universidad Panamericana, experta en investigación de
mercados, comportamiento del consumidor, percepción multisensorial y
estrategias de marketing basadas en neurociencia y ciencia de datos. Con más
de 20 años de experiencia, ha combinado su carrera académica con la
consultoría estratégica, colaborando con instituciones educativas y empresas
en más de una docena de países.

Lidera el Neurolab en la Facultad de Ciencias Económicas y Empresariales,
laboratorio especializado en el estudio del comportamiento mediante
biosensores.

Es Co-Fundadora de Vayra, en México, firma dedicada a brindar soluciones de
inteligencia de mercado e innovación estratégica. Además, es consultora de
Atrianna en Colombia, donde asesora proyectos de desarrollo de algoritmos
predictivos basados en machine learning y modelos psicofísicos para anticipar
el rendimiento de activos de marca y la conducta del consumidor.

Licenciada en Administración y Mercadotecnia, Maestra en Comercialización
Estratégica por la Universidad Panamericana y Doctora en Administración y
Dirección de Empresas por la Universidad Politécnica de Valencia. Ha sido
conferencista en varios foros internacionales y ha dirigido más de 500
proyectos de investigación aplicada con enfoque cuantitativo, cualitativo y
experimental, integrando herramientas tecnológicas y analíticas para
optimizar decisiones empresariales.

Su enfoque interdisciplinario y visión estratégica le han permitido consolidar
una trayectoria reconocida en América Latina en el análisis del vínculo entre
ciencia, negocios y experiencia del cliente.