UP Communication celebrates tribute to Miguel Sabido

Mexico City, October 22, 2024. The School of Communication at la Universidad Panamericana and the Mexican Academy of Communication paid a well-deserved tribute to Miguel Sabidoa key figure in the history of television and creator of the methodology of Entertainment-Education (Entertainment-Education).

The event took place in the auditorium of Panamericana's Mexico City campus, where personalities from the artistic and academic fields gathered to highlight Sabido's impact on education and culture.

In addition, the tribute included a discussion with the participation of distinguished guests such as the actress María Rojoproducer Irene Sabido, journalist Carmen Galindo, academic Violeta Ayala and media specialist Sergio Alarcón.

Contribution to social and educational development

Sabido has been a pioneer in using the media as a pedagogical tool, integrating educational content into mass entertainment formats. educational content into mass entertainment formats, such as soap operassuch as soap operas.

During the event, Dr. Mariano Navarro Dr. Mariano Navarrodean of the School of Communication, said: "It is a privilege for our university and the Mexican Academy of Communication to celebrate Miguel Sabido.It is a privilege for our university and the Mexican Academy of Communication to celebrate Miguel Sabido, whose vision and work have left a profound imprint on the way in which the media can be a force for the common good, influencing education and social behavior.".

María Rojo, first actress and former legislator, recognized Sabido's work in using entertainment to transform realities: "Sabido has left an invaluable mark on our society. His telenovelas not only entertained generations, but also educated on crucial educated on crucial issues such as literacy and public health.".

For her part, Irene Sabido, executive producer and sister of the honoree, told how the methodology developed by Miguel transcended borders, being adopted in India during Indira Gandhi's government for literacy and health campaigns. "Seeing how my brother's ideas were applied in a country as vast as India demonstrates the power of entertainment to generate global change", he commented.

International recognition

The impact of the theories of Entertainment-Education theories has crossed continentsinfluencing academic programs at prestigious universities such as the University of Southern California (USC). University of Southern California (USC)where courses centered on Sabido's methodology have been developed.

In this regard, Violeta Ayala highlighted: "This approach has trained communicators who understand the potential of entertainment to promote social welfare and generate awareness on a global scale".

A legacy of social transformation

The tribute to Sabido not only highlighted his role as a creator of educational telenovelas, but also his influence in using television to address urgent social issues. influence in the use of television to address pressing social issues.

His innovative vision allowed audiences to learn while enjoying content that captured their attention. Sabido's productions, aimed at educating on topics such as health and education, significantly impacted the behavior of millions of people.

At the close of the event, Ricardo Homspresident of the Mexican Academy of Communication, together with Dr. Mariano Navarro and Dr. José Luis Ortiz Garza, president of the Mexican Academy of Communication. Dr. José Luis Ortiz GarzaProfessor Emeritus and Vice President of Editorial Affairs of the Academy, presented Sabido with a commemorative plaque in recognition of his invaluable contribution.

This tribute, the first to be paid to him by a Mexican university, underlines the relevance of his work in the history of communication in Mexico and the world, underlines the relevance of his work in the history of communication in Mexico and the world.